Archive for January, 2010
January 15th, 2010 | 
Author: 
Local Mobile Marketing – Home is Where the Phone is or Why Your Business Needs Mobile Marketing Now
When it comes to many things that used to be done at home the game is changing rapidly, very rapidly.
Over the past 10 years the internet, especially search engines and reliable high speed internet access leveled the information and knowledge playing field. Your customers found themselves with the ability to access product and service information, reviews, pricing, photos and independent research. Virtually anything and everything they need they can get.
The only limitation is that they still have to come home or access that information at the office. Sure some have been hanging out at coffee shops slurping up free Wi-Fi, but for the most part our internet addiction has been fed by the wire or cable coming into our home.
All that started to change a couple of years ago when the first iPhone was introduced and now about 55 million Americans are already accessing the internet from their smartphone or mobile devices (iPad).
This shift in access mobility has the potential to far greater impact consumer purchasing behavior than even access to high speed internet.
Here’s Why Mobile Marketing Will Have the Greatest Impact Yet
In the late 1800′s to the early 1900′s people were introduced and became accustomed to shopping from their homes thanks to Messrs. Sears and Roebuck.
For the past 75 years or so the phone book has allowed consumers to find and engage local product and service providers from their homes or offices.
Since Google became the dominant force a decade ago consumers have been conducting research, comparing prices and even shopping from their homes.
Today we are witnessing the dawn of a completely new age in consumer research and purchasing behavior. With a smartphone and 3G & 4G networks you no longer have to be home to conduct your research, compare prices and even make a purchase. You can do it all in the car, at a park, at the baseball game, doctor’s office, hair salon… I think you get the point.
The process looks something like this:
Idea
Hey I just remembered that I need to…
Research
Research happens as quickly as your synapse can fire and your fingers can swipe (or if you are using voice activated search, as quickly as you can speak!)
Action
You make a call, request information or visit a store or showroom without ever going back to your home or office.
What this means for you.
Buying is emotional. People buy emotionally and justify intellectually. Well for the savvy marketer mobile helps feed the emotional impulses when they are most hungry without a 5 hour delay until they get home and have access to the internet. That’s why mobile advertising is so effective, because it immediately scratches a person’s itch and now that you know this you had better get up to speed quickly.
By: Scott Metcalfe
About the Author:
Want to get quickly get smart on exactly how to use mobile? Good! We have developed a local mobile advertising reference report for early adopters just like you. Inside you’ll find detailed descriptions of all the different advertising and marketing options and exactly what you’ll need to do to leverage mobile in your business.
Of course mobile isn’t the only thing changing consumer purchasing behavior so you might want to check-out our video titled 5 Mega-Trends in Consumer Purchasing Behavior or simply visit our blog for the most up to date information on local online marketing and local mobile marketing. http://www.FetchLocalCustomers.com/blog
Posted in 
Tags: 
One of the most special days in a young girl’s life is the day of her 16th birthday. Anyone trying to find just the right gift to celebrate this milestone will agree the best gift is something unique. But where and what kind of gift makes the best impression?
To find the right gift try searching through the department stores looking for things matching the girl’s personality. Some fun ideas are things to go with her cell phone, a special photo book, a jewelry box, or something related to receiving her driver’s license. A personal engraved gift or a piece of jewelry are sure to mean so much and will be treasured for a long time.
One of the most popular and perhaps easiest ways to find the right gift is to shop online. Shopping online can be done at any time, day or night. You have the luxury of searching by a particular item when shopping online and you don’t have to leave your home. A great way to find something unique is to search for personalized Sweet 16 gifts. Personalized items are made just for the person you have in mind. Many places offer personalized jewelry, personalized frames or jewelry boxes. Some jewelry designs allow you to pick a birth month color or favorite color which is another way to design a gift special for the gift recipient. Most Sweet 16 girls would just love a personalized gift of a bracelet, earrings, or a necklace using her birthstone.
Celebrating a special 16th birthday also marks another special time – driving. Think about gifts that may relate to their new driving experiences. A special key chain to hold the new driver’s car keys is always a fun idea.
Just remember, any personalized item is sure to make your special someone feel just that…special.
By: Gina Mahony
About the Author:
Visit http://www.abernook.com for unique gift ideas.
